Much like the rest of the country, I enjoy Super Bowl Sunday. The way the NFL has marketed this single game into a holiday is admirable. Men, women, and children make it a reason to gather around the television, eat unhealthy food, and look at their screens.
Even though I’m not a big football fan, it’s always a good time.
As an advertiser, I may even be more interested in the advertising that exists during the game. It’s not only historically expensive to run an ad, but the forum itself has become the critics bench for the advertising industry. If you’re in the space, the Super Bowl is your time to shine – or to fail miserably.
Since I’m not as interested in the outcome of the game (Congrats Manning and the Broncos!), I wanted to do my own review of my favorite commercials from last night. In no particular order, see below.