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Emer(ge)Urgency

You can’t say emergency without “urgency.” 

Yet being emergent is not nearly the same as treating something as urgent. 

With the proper plans, we can build quality without urgency. 

All while never dubbing something as an emergency. 

After all, that would breed panic. Panic breeds fear. 


While you can’t completely avoid urgency, you can get ahead of it. Now that should be the emergency. 

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